One of the most important elements of life for millennials is, in fact, travel. They value the experiences they gather from exploring and they often times consider travel to be a large component of their finances and quality of life. In fact, reports say millennials prioritize the importance of travel over buying a home or paying off debt. Let’s just say: millennials are going to use up all of their vacation time. Based on the report, over 80 percent of millennials believe the best way to discover and learn about a place is through the local places they offer. So, how are millennials choosing to experience travel?
Millennials are more apt to discover new cultures and experience its diversity. They love immersing themselves in whatever the locals are up to so they can feel a sense of authenticity when they’re in a new place. A lot of millennials and travelers alike are making sure they’re hiring guides from the community, picking restaurants that source food locally, and taking breezy day trips to small-town artisan shops and breweries, for example.
A new trend popping up is renting a car in a new destination to explore the outer boundaries of a new destination. Many millennials are flying into popular cities, renting a car, and exploring the cities surrounding the destination. It’s a great way to go “beyond the tourist spots” and effectively enjoy the culture.
In the age of social media and having technology on hand at all times, millennials are experiencing their trips deeply along with their coveted social media accounts. They care about how people are watching them! Most importantly, they want to personalize their travels and connect with those interested in them. Many create vlogs and Insta stories to share their travels, spending extra time in places that seem very “travel gem-esque” to share unique experiences with friends.
Millennials are flocking to destinations that don’t appear overcrowded and hold a sense of adventure. Costa Rica is set to be a top spot in 2018. Another reason millennials are sniffing out Costa Rica could be the cost – the destination is a pretty affordable vacation spot. Psst…we also happen to fly there twice a week until the beginning of April. So, if you have the travel bug, think about us!
For millennials, it’s not entirely about laying on the beach all day with a magazine. Vacations should be spent experiencing a unique and valuable experience to most. Millennials are totally comfortable spending a little extra on these types of excursions, simply because the memories are worth the dollar. According to another study, these are the 2018 popular trip styles in terms of popularity (in order of importance): mountains and trekking, sailing, island hopping, music travel, foodie travel, sustainable travel, spring break, wildlife and safari, active adventures.
People want a unique experience when they travel – the experience that is going to tell the wildest story; one that no one has heard before. Think: staying in a treehouse, a yurt on the San Juan Islands, tree tents or glass igloo. Have you heard of a “hobbit house”? People are staying there too. People want to be authentic and secluded in their travel space, so remote and wilderness destinations (hello Portland, Denver, Anchorage and Seattle) are going to be popular spots on travel itineraries. Hint, hint: we also fly to all the places mentioned above so click here and plan that staycation.
Speaking of grandiose experiences, food is a big part of that millennial adoration. In fact, cruise lines are catching onto this trend. They’re working with celebrity chefs to provide a first-class experience on board. Think gastro-themed excursions provided, too. Also, millennials enjoy a life-enhancing combo platter of fine art and tasteful music. Cafes with great music (a unique café society of gallant tunes and hyper local moments to share) will be a trend all throughout 2018.
Brittany is the content and communications Marketing Manager for Sun Country Airlines. Her favorite things about Sun Country are the close-knit family vibe and the passion behind the people, as if the employees and customers grew up loving the “airline next door.” Her favorite destination? The whimsical forests and rain of Seattle’s coast.