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Hometown Lakes Project: Giving Lakes Their Wings

  • May 23, 2017
  • By Brittany, Marketing Team
  • 0 Comments
Hometown Lakes Project: Giving Lakes Their Wings

It’s that moment you feel the air push below Sun Country’s wings and you float into the sky out of Terminal 2 and there beneath you glitters over 10,000 lakes. Or perhaps it’s the moment you jump off the dock for the first time during summer or when you see the sunset at the cabin for the last time that summer. The moment you put on your ice skates and glide across the lake mid-January, snow peaceful around you. As Minnesota’s Hometown Airline™, our lakes are part of our DNA. They are what we see from the skies when we come home from a long trip, where we escape to, and where we thrive.

As you may know already, all of our planes are now named after one of Minnesota’s beautiful lakes. Minnetonka, Superior, and Lake Harriet to name a few. We teamed up with renowned Minnesota artist, Mark Herman, to help us bring the project to life, essentially, by turning the exterior and interior of our planes into mini art galleries. Art galleries of the skies. Click here to see all 25 pieces of art.

On April 11th, we revealed the Hometown Lakes Project in our own hangar. And we want to make you feel like you were right there with us. Let’s recap:

We decked the halls with all things hometown and showcased every Hometown Lakes Project piece on the walls art-gallery style. Partygoers were able to breeze through the art and see them up-close. Mark Herman’s iconic graphic art and depictions of the Minnesota lakes are stunning as they are heartwarming, showcasing notable moments in nature, people, and landmarks across the state.

Hometown-Lakes-Project_Bemidji_Plane

The first plane completed in full, Lake Bemidji, was pulled into the hangar – its nose saluting all whom walked in. Its new name dazzled right under the cockpit window and outside the front boarding door. Inside, the Lake Bemidji art, Paul Bunyan and his triumphant ox, stood tall in the First Class front cabin and again in the back of the aircraft.

But that’s not all. Sun Country’s First Class breakfast food and drinks were served buffet style right when guests walked in. Fluffy muffins, orange juice, bountiful fruit and yogurt, and the sizzling omelet bar were set up for those to enjoy. Piping hot MATTERblend coffee was also being served.

The atmosphere was delightful. Those attending buzzed about the Lake Bemidji decal on the plane (we were keeping this as a secret reveal and the community was excited to hear more). People were able to take photos with the special Hometown Lakes Project Snapchat filter and, during the event, people attending were able to tweet or post on Facebook with the #HometownLakesProject hashtag and Sun Country gave a $1 for every tweet to Conservation Minnesota. It was exciting to watch the buzz pop on social media as we raised money for the lakes we love at the same time.

Once our Hometown Lakes Project was cordially announced, framed art was gifted to representatives of each county involved, and people were able to tour the new art in the plane. The plane aisles were outfitted with Mark Herman’s sketches, process details in creating the pieces, and the artworks’ first drafts. As guests waltzed through the aisles, the Hometown Lakes Project came to life like a slow-motion film and everyone was able to enjoy the work from a different perspective.

We were so excited to kick off this new chapter in our company’s history for our community. Thank you for enjoying our salute to Minnesota and be sure to share your lake memories on social media with us using #HometownLakesProject.

If you want to take a little piece of this project home with you, merchandise featuring the Hometown Lakes Project collection is available at our Sun Country Store.

By Brittany, Marketing Team, May 23, 2017 Brittany is the content and communications Marketing Manager for Sun Country Airlines. Her favorite things about Sun Country are the close-knit family vibe and the passion behind the people, as if the employees and customers grew up loving the “airline next door.” Her favorite destination? The whimsical forests and rain of Seattle’s coast.

Brittany, Marketing Team

Brittany is the content and communications Marketing Manager for Sun Country Airlines. Her favorite things about Sun Country are the close-knit family vibe and the passion behind the people, as if the employees and customers grew up loving the “airline next door.” Her favorite destination? The whimsical forests and rain of Seattle’s coast.

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